Guides
What is the Easiest Way to Boost Clicks in My Klaviyo Flows?
Author :
MailMend Team
January 20, 2026
Your Klaviyo flows are sending emails on autopilot, but the clicks aren't following. Despite optimizing subject lines, tweaking CTAs, and segmenting your list, your click-through rates remain stubbornly flat. The problem often isn't your content—it's where your emails land. For e-commerce brands running Klaviyo, the fastest path to higher clicks starts with understanding why subscribers aren't engaging, and solving the visibility problem that sits upstream of every other optimization. Mailmend specializes in exactly this: moving your flow emails from Gmail's Promotions tab to the Primary inbox where they actually get seen.
Key Takeaways
Klaviyo flows generate up to 30x more revenue per recipient than one-time campaigns, making click optimization essential for e-commerce revenue
The average flow click rate sits at 4.67%, while top performers achieve 12.21%—a gap that represents significant revenue opportunity
52% of emails open on mobile devices, meaning mobile-first design directly impacts click performance
Systematic A/B testing can significantly improve click rates when testing single variables
Smart Send Time optimization reaches subscribers at their peak engagement windows to maximize clicks
Emails landing in Gmail's Primary inbox see 50-100% higher engagement than those filtered to Promotions
Understanding the Foundation: Why Your Klaviyo Emails Aren't Getting Clicked
Low click-through rates rarely stem from a single issue. E-commerce brands often blame content quality when the real culprits are visibility problems, timing mismatches, or mobile experience failures.
The Click Rate Gap in E-commerce Flows
According to Klaviyo's 2026 benchmark data, flow emails dramatically outperform campaigns:
Flow average click rate: 4.67%
Top 10% of flows: 12.21% click rate
Campaign average click rate: 1.2%
Flow revenue per recipient: 30x higher than campaigns
If your flows fall below these benchmarks, the opportunity cost is substantial. A brand sending 10,000 flow emails monthly at 1.2% CTR versus 4.67% CTR leaves significant revenue on the table.
Common Reasons Clicks Underperform
Before diving into optimization tactics, diagnose the root cause:
Inbox placement issues: Emails landing in Promotions tab receive far less visibility than Primary inbox
Mobile rendering problems: Broken layouts, tiny CTAs, or slow-loading images kill mobile clicks
Timing mismatch: Sending when subscribers aren't checking email
Content-subject line disconnect: Opens happen, but the email doesn't deliver on the promise
CTA confusion: Multiple competing links dilute click intent
Bot clicks inflating metrics: Filtering bot activity reveals true human engagement
The Direct Link: How Inbox Placement Drives Klaviyo Click-Through Rates
The most overlooked factor in email click rates is where the email lands. Gmail's tabbed inbox system—separating Primary, Social, and Promotions—determines whether subscribers ever see your message.
Why Promotions Tab Placement Kills Clicks
When emails route to the Promotions tab:
Visibility drops dramatically: Subscribers check Promotions tab far less frequently than Primary
Urgency disappears: Time-sensitive offers get buried among dozens of other promotional messages
Engagement signals weaken: Lower opens and clicks train Gmail to keep sending you to Promotions
Even perfectly crafted flow emails with compelling CTAs can't generate clicks if they're never seen. This is the visibility bottleneck that content optimization alone cannot solve.
The Primary Inbox Advantage
Emails appearing in the Primary inbox enjoy:
Immediate visibility: Subscribers see them alongside personal correspondence
Higher open rates: Primary tab emails get opened at significantly higher rates
Better click engagement: More visibility leads directly to more clicks
Positive feedback loop: Strong engagement signals improve future deliverability
For Klaviyo users, this means your abandoned cart flows, welcome sequences, and post-purchase emails all benefit when they reach the Primary inbox. Mailmend's platform addresses this specific problem through algorithmic inbox placement technology that moves promotional emails into Primary without requiring content changes.
Quick Wins: Optimizing Klaviyo Email Content for Higher Clicks
While deliverability forms the foundation, content optimization provides immediate lift for emails that are reaching subscribers.
Mobile-First Design Principles
With 52% of emails opening on mobile, mobile optimization isn't optional:
Single-column layouts: Eliminate horizontal scrolling entirely
Large tap targets: CTAs should be minimum 44x44 pixels for easy tapping
Compressed images: Keep files under 1MB to prevent slow loading
Font sizing: Body text at 14pt minimum, headlines proportionally larger
Preview on devices: Test on actual phones, not just Klaviyo's preview
CTA Optimization Tactics
The squint test reveals whether your CTA stands out: squint at your email and see if the button is still the most prominent element.
High-performing CTA strategies:
Single primary CTA: Reduce decision fatigue by focusing on one action
High-contrast colors: Button color should pop against email background
Action-oriented copy: "Shop Now" outperforms "Click Here"
Above-the-fold placement: Critical CTAs visible without scrolling
Repeated CTA: For longer emails, include the primary CTA multiple times
Subject Line and Preheader Alignment
Clicks depend on the email delivering what the subject line promised. Misalignment causes opens without clicks:
Match specificity levels: If the subject mentions a specific product, feature it prominently
Preheader extends the pitch: Use preheader text to add urgency or detail
Personalization consistency: If the subject uses the subscriber's name, the email body should feel personal too
Strategic Flow Structure: Enhancing Click Potential in Your Klaviyo Journeys
The structure of your flows impacts click performance as much as individual email content. Klaviyo offers 60+ pre-built templates for common e-commerce scenarios—use them as starting points, then optimize.
High-Impact Flows for Click Optimization
Focus optimization efforts on flows with the highest revenue potential:
Welcome series: First impressions set engagement patterns; optimize these first
Abandoned cart flows: High intent means high click potential with the right offer
Browse abandonment: Personalized product reminders drive clicks back to site
Post-purchase sequences: Cross-sell and review request flows benefit from established trust
Win-back campaigns: Re-engagement requires compelling reasons to click
Conditional Splits for Personalization
Conditional splits deliver 15-30% click rate improvements by tailoring content to specific segments:
Cart value splits: High-value carts receive free shipping offers; lower values get percentage discounts
Past purchaser vs. first-time: Returning customers see loyalty messaging; new subscribers get educational content
Engagement level splits: Active subscribers get product-focused emails; dormant subscribers get re-engagement content
Product category interest: Route subscribers to emails featuring products they've browsed
Flow Timing Considerations
Email cadence within flows affects click rates:
Welcome series: Space emails 1-3 days apart to avoid overwhelming new subscribers
Abandoned cart: First email within 1-4 hours captures highest intent
Post-purchase: Allow delivery time before requesting reviews
Win-back: Start after 60-90 days of inactivity
Leveraging A/B Testing in Klaviyo to Isolate Click-Boosting Elements
A/B testing removes guesswork from optimization. Systematic A/B testing can significantly improve click rates when testing single variables.
What to Test for Click Rate Improvement
Prioritize tests by potential impact:
High impact:
CTA button text, color, and placement
Email length (short vs. long-form)
Product image quantity and sizing
Offer type (percentage vs. dollar amount)
Medium impact:
Subject line variations
Preheader text options
Personalization depth
Send timing within flow
Lower impact (but still valuable):
Font choices
Background colors
Footer content
Social proof placement
A/B Testing Best Practices
Follow these principles for valid test results:
Test ONE variable at a time: Changing multiple elements makes it impossible to identify what worked
Use adequate sample sizes: Aim for 1,000+ recipients per variation
Allow sufficient duration: Run tests for 7-30 days depending on volume
Choose click rate as winning metric: Select this over open rate when optimizing for clicks
Document everything: Track what you tested, results, and learnings
For brands seeking to validate deliverability improvements, Mailmend's case studies demonstrate how A/B testing within Klaviyo can measure the exact lift from Primary inbox placement versus Promotions tab.
The Game Changer: Moving Emails from Promotions to Primary for Unmatched Clicks
All the content optimization in the world won't help if your emails never reach the Primary inbox. This is where deliverability solutions create outsized impact.
How Gmail Categorizes Your Emails
Gmail's algorithms analyze multiple signals to categorize incoming emails:
Sender reputation: Historical engagement patterns from your domain
Content patterns: Promotional language, discount codes, urgency phrases
HTML structure: Template complexity, image-to-text ratio
Link density: Number and type of hyperlinks
Authentication: SPF, DKIM, and DMARC configurations
Traditional deliverability advice suggests changing your email content to avoid "promotional" signals. But for e-commerce brands, promotional content is the entire point.
Achieving Day 1 Revenue Impact with Improved Placement
Rather than overhauling your email strategy, algorithmic inbox placement technology works at the technical level to counteract promotional categorization signals. This approach:
Requires zero content changes: Keep your offers, urgency, and promotional messaging
Works immediately: No domain warming or gradual improvement periods
Integrates with existing flows: No workflow disruption
Enables measurement: A/B test placement impact within Klaviyo
Client Success Stories: Real-World Klaviyo CTR Boosts with Primary Inbox Placement
E-commerce brands across categories have achieved measurable click rate improvements through Primary inbox placement.
Documented Results from DTC Brands
Dr. Squatch (personal care):
67% click-through rate increase
42% open rate increase
112% email revenue increase
Results visible within 24 hours
Ministry of Supply (apparel):
30% CTR increase
27% open rate increase
Results appearing within one business day
Larsson & Jennings (watches):
51% CTR increase
82% open rate increase
Solution "saved their Black Friday" after deliverability issues
StickerYou (custom products):
43% CTR increase
64% open rate increase
Initial Day 1 boost of 20% growing to 100% by month one
Amberjack (footwear):
51% CTR increase
54% open rate increase
Clevr Blends (beverages):
63% CTR increase
21% open rate increase
These results demonstrate that inbox placement directly impacts click rates—often more dramatically than content optimization alone.
Why Mailmend Delivers the Fastest Klaviyo Click Rate Improvement
For e-commerce brands using Klaviyo, Mailmend offers the most direct path to higher click-through rates. While content optimization and A/B testing produce incremental gains over weeks or months, inbox placement addresses the visibility problem that sits upstream of every other factor.
How Mailmend Works
Mailmend's three-step process:
Analysis: Emails are sent to rotating test inboxes to determine current placement
AI optimization: Proprietary technology analyzes the "promotional threshold"—the signals Gmail uses to categorize emails
Custom code generation: Account-specific code counteracts promotional categorization without changing content
The Mailmend Advantage for Klaviyo Users
5-minute setup: Drag-and-drop code integration with Klaviyo templates
Day 1 results: Immediate placement improvement, not gradual warming
Zero content changes: Keep your promotional messaging, offers, and urgency
Built-in A/B testing: Measure exact lift using Klaviyo's native testing
Dedicated support: 1-to-1 client relationships with dedicated representatives
Revenue satisfaction guarantee: Business model aligned with your success
Brands like Sand Cloud and Caraway Home trust Mailmend to ensure their Klaviyo flows reach the Primary inbox. Contact Mailmend to learn how inbox placement can transform your email performance.
Beyond the Click: Maximizing Revenue with Enhanced Klaviyo Deliverability
Click rate improvement is a means to an end: revenue. The brands seeing 50-100% email revenue increases understand that clicks compound across every flow.
The Revenue Multiplier Effect
When your welcome series lands in Primary:
More subscribers see your first impression
Higher initial engagement trains Gmail to favor your future emails
Click patterns establish positive deliverability signals
When abandoned cart emails reach Primary:
Time-sensitive offers get seen before purchase intent fades
Higher recovery rates directly impact bottom line
Better ROI on the traffic you're already paying to acquire
Preparing for Peak Seasons
Black Friday, Cyber Monday, and seasonal sales depend on email performance. Monitoring deliverability before peak periods prevents revenue loss when it matters most. Brands that optimize placement before Q4 capture significantly more revenue than those scrambling to fix deliverability issues during their busiest sending periods.
For agencies managing multiple Klaviyo accounts, Mailmend's partnership program enables scalable deliverability improvements across client portfolios.
Frequently Asked Questions
How quickly can I see an increase in clicks after implementing Mailmend?
Most brands see click rate improvements within 24 hours of implementation. Dr. Squatch achieved a 67% CTR increase within the first day, while Ministry of Supply saw results within one business day. The immediate impact comes from moving emails to the Primary inbox where they're actually seen—no warming period or gradual improvement required.
Does Mailmend require me to change my email content or copywriting?
No. Mailmend works at the technical level to counteract Gmail's promotional categorization signals. Your offers, urgency messaging, discount codes, and promotional content remain unchanged. This differentiates Mailmend from traditional deliverability consulting that typically requires comprehensive content strategy overhauls.
Can I A/B test Mailmend's impact within my Klaviyo account?
Yes. Mailmend integrates with Klaviyo's native testing infrastructure. Brands can split test emails with and without Mailmend code to measure exact lift in open rates, click rates, and revenue attribution—all within the Klaviyo analytics dashboard they already use.
What kind of e-commerce brands benefit most from Mailmend?
Mailmend serves seven-to-eight-figure e-commerce brands across consumer product categories including personal care, apparel, home goods, food and beverage, and lifestyle accessories. Brands experiencing declining open rates, low click-through rates, or known Promotions tab placement issues see the most dramatic improvements. The solution is built exclusively for Klaviyo users.
Is Mailmend compatible with other email service providers besides Klaviyo?
Currently, Mailmend integrates exclusively with Klaviyo, the dominant email service provider for e-commerce brands. The technology is purpose-built for Klaviyo's infrastructure, enabling seamless drag-and-drop integration with Klaviyo templates and full compatibility with Klaviyo's analytics and A/B testing features.
